The Rock Springs Main Street program is guided by the the Main Street Four-Point Approach®, a community-driven, comprehensive strategy used to revitalize downtown and neighborhood business districts throughout the United States. It is a common-sense way to address the variety of issues and problems that challenge traditional business districts.

As a unique economic development tool, the Main Street Four-Point Approach® is the foundation for local initiatives to revitalize their districts by leveraging local assets from cultural or architectural heritage to local enterprises and community pride.

The four points of the Main Street approach work together to build a sustainable and complete community revitalization effort.

Four-Point Approach

  • Organization - plays a key role in keeping the Board, Committees, staff, and program-of-work in good shape by attracting people and money to the organization.
  • Promotion - promotes downtown as the center of commerce, culture, and community life for residents and visitors alike.
  • Design - plays a key role in shaping the physical image of Main Street to attract shoppers, investors, business owners and visitors.
  • Economic Restructuring - develops a thorough understanding of the district's economic condition and its best opportunities, focusing on incremental changes that gradually improve the area's economic foundation and eventually make large-scale investment possible.

Contact Us

Chad Banks
Chad Banks,
URA Manager

603 S Main St
Rock Springs, WY 82901
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