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Branding Rock Springs

Branding Rock Springs
The Rock Springs Urban Renewal Agency - Main Street Program and the Chamber of Commerce are working to develop a brand identity and marketing program to help plan for tourism revenue augmentation and re-development in downtown Rock Springs. The final document outlining the recommendations of Destination Development, Inc. has now been released. It includes ways to improve Rock Springs by creating a brand identity for Rock Springs as the "two wheel sports capital of Wyoming" and to link this to the development of a downtown shopping and entertainment district identified as Union Square.

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Rock Springs, WY 82901
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